Jerry Shelton

“I have been a graphic designer in Lubbock for more than 30 years. In 2014 I decided to work from my own design studio and I have loved every moment. “

While I was a student at Lubbock Christian University I had a variety of part-time and summer jobs. From working at a sawmill, and making pizza, to selling radio advertising and working as a designer for a small town advertising newspaper. I graduated in 1983 with a BA in communications and I have been in advertising and marketing my entire career. If you are interested in the details my resume is available for download.

I married Carla and we have two grown children who have their own marketing and communications business. [ ]

In addition to graphic design I like to fancy myself a bit of a maker. When I’m working in my studio or in my workshop I am very at home.







Creative Direction


Client Relations


Years of design experience

Things I do

Logo Design

Logo design is thrilling because we try to embody a company and its culture in a simple design. It is the only piece of communication your company will put forward on everything it does.

Package Design

Package design is a critical tool for driving sales. Even though I do package design, I often recognize my own buying decisions are influenced by the packaging. Great package design has a direct impact on sales, and it is an honor when a company trusts a designer with the task of designing the container for their product.

Magazine Design

Magazine design is a discipline of its own. While the principles of design don’t change, the approach and the objectives are different. Magazines are designed to communicate to a wide audience with an entertainment quality.

Retail Advertising

Retail advertising requires a direct approach. It must communicate a specific message and direct action. In the words of David Ogilvy, “If it doesn’t sell, it isn’t creative.”

Well said Mr. Ogilvy.

Hand Lettering

Lettering and typography are a passion for most designers with a wide range of talent in the field. I would never presume to compare my talent with the great talents like that of David Adrian Smith. His work is only something most of us can aspire to. Take a look at his genius.

From the Workbench